Dr. David Jarach is a Professor of Service Management and International Marketing at Bocconi University, Milan, Italy. He is also Professor of Air Transportation Marketing at SDA Bocconi Graduate School of Business, Milan, and lectures as a Visiting Professor at Toulouse Business School (Aerospace MBA), Toulouse, and ESIC Business School, Madrid. David has several years of experience in consulting top executives of European airlines, airports and governments on the subject of aviation marketing practices. Moreover, he is a Network Committee member of Air Transport Research Society (ATRS). He is author of two books and a great number of articles on the subject of air transport marketing, some of them published also on the Journal of Air Transport Management and on the Journal of Air Transportation, where in the latter one he is also a member of the Editorial Board. He is also a contributor for the monthly industry magazine Airline Business. He regularly publishes comments on aviation subjects on the main Italian newspapers while frequently interviewed by other media.